Membership Analytics - now in beta
We’re delighted to announce the launch of a new (and highly-requested) feature: Membership Analytics!
🔍 Getting Started
You’ll find this feature under Memberships > Analytics.
From here, you can:
- Filter by Membership Level
- Choose a date range
- Export the data as a CSV for further analysis

👥 Memberships Summary
Track how your member base is changing each month.

Metrics:
- Members Gained – Number of members who started one of the selected memberships during the selected period.
- Total Members – Count of members with at least one of the selected memberships active at any point in the period.
- Average Revenue per Member – Total revenue divided by paying members (excludes free memberships).
- Lifetime Revenue – Total revenue from all memberships.
📊 The chart shows monthly membership activity:
- 🟩 New – First-time active members that month
- 🟦 Existing – Ongoing active members
- 🟥 Churn – Members whose memberships ended and weren’t renewed
Note: Membership billing cycles (e.g. monthly, annual) are normalised to a monthly basis to ensure fair comparisons across all memberships.
💸 Monthly Recurring Revenue (MRR)
Keep track of your income from memberships over time with clear visibility into recurring revenue.

Metrics:
- MRR Growth – Change in Monthly Recurring Revenue between the first and last month of the selected period.
- Average MRR – Average MRR across all months in the selected period.
The chart categorises revenue each month into:
- 🟩 New – Revenue from newly joined members
- 🟦 Existing – Ongoing recurring revenue
- 🟥 Churn – Revenue lost from members who did not renew
Note: MRR is normalised. For example, a $120 annual membership is displayed as $10 MRR per month.
📋 Full Breakdown Table + Export
Scroll to the bottom to see a detailed table with all the data that powers the analytics above.

For each month and each membership level, you'll find:
- Member counts: New / Existing / Churn
- Monthly Recurring Revenue: New / Existing / Churn
Click on a summary type to each membership level's contribution to the total, or Export CSV at the top of the page to download this data for use in Excel or Google Sheets.
⚙️ Assumptions and Behaviour
To keep things consistent and reliable, some assumptions have been made:
- Cancelled memberships are excluded
- Billing and period changes are handled historically
These decisions are designed to keep historical data stable and reflect what actually happened at the time.
⚠️ Heads up: This feature is currently in beta. We're still fine-tuning things, and your feedback is very welcome. Just reach out to the support team with any thoughts, bugs, or suggestions.